Our client wanted to tackle character animation for the first time, so we were able to get in on the ground floor and create a look from scratch (knowing all future animations would be compared to this…no pressure!).
We needed to communicate how customers can now send funds directly to other Visa cardholders all over the world. So we landed on a story any audience could relate to, with a healthy dose of heart – by showing how this product can help global consumers create the life they want for themselves and their children. Mission accomplished!