The client wanted a video that illustrated the process of clearing and settling credit card transactions. Hmmmm, how to give this, what some would call “dry” process, some oomph?
We decided to treat our transaction as though it was a protagonist in a feature film. Our hero’s character encounters one, two, then three obstacles. And just when we think all is lost, the Visa payment network prevails as our hero’s quest is successful - approval, clearing and settling – all in a matter of seconds. It gave this… ahem… little transaction a big story that the client loved.