Our mission was to illustrate how simple and easy this financial solution is with a product that is…not necessarily easy or simple.
We decided it was best to bring in some humour and connect with the audience’s funnybone to keep them engaged. We got our inspiration from the fresh and disarming narrative style of the great (& underrated) show “Pushing Daisies”. Our main character David may be a bit eccentric, but he (eventually) gets the job done. By combining fun graphics along with a quirky storyline, the client loved our final product and it launched a series of similar “sequels”.